Packaging equipment differentially reduces competition under the pressure of technological reform

Guide: The intensification of market competition in the packaging equipment industry has gradually reduced the difference between similar products. How to make the product packaging look different is also urgently needed for the packaging industry to think. The following is an analysis of the competitive landscape of China's packaging equipment industry in 2016.

According to the competition analysis of China's packaging equipment industry, the market competition in the packaging equipment industry has intensified, the difference between similar products is gradually reduced, the homogeneity of the use value of goods is gradually increasing, and the dependence of product sales on the display of external packaging is becoming more and more dependent. Big. Therefore, how to make the product packaging look different is also urgently needed to think about the packaging industry. Now we are analyzing the competition pattern of China's packaging equipment industry in 2016.

With the development of green, low-carbon and environmentally-friendly sustainable development, packaging will be developed in the direction of safety, environmental protection and intelligence, and the packaging will become more diversified and multi-functional.

The expansion of the liquid packaging board market is the main driver of the development of the entire packaging industry, affecting the demand trend of the global packaging market.

In 2014, the consumption of liquid packaging paperboard in developed regions accounted for a large share of the global liquid packaging market. The new growth demand came from emerging economies such as Asia, the Middle East, Eastern Europe, Central America and South America.

Common trends in the packaging industry include the following: packaging miniaturization or light weight; good for recycling and recycling; higher recycling ratio; more use of renewable raw materials.

China's packaging equipment began to develop in the 1980s. Now, after 30 years of rapid development, it has entered a stage of intense heat. The competition is fierce, the difference is more obvious, and overcapacity has appeared in the market. The development of smart packaging in the future is the trend. The packaging machinery industry needs a technological revolution.

When an industry enters a hot stage, everyone should consider some issues that may be highlighted in the future, and need to find ways to solve them.

In the next few years, the domestic packaging equipment industry market competition will enter a white-hot stage, and who can better meet the diverse needs of customers, who can seize the opportunity. Packaging efficiency and packaging compatibility are indexes that measure the technological content of packaging machinery. It is also a question that customers often consider when choosing packaging equipment products.

In the later period, all enterprises should extend the packaging industry chain, deepen the packaging industry, optimize the industrial structure, and enhance the independent innovation capability, which will be the development trend of the packaging industry in the future.

In the future, the defects of China's packaging industry, such as long-term overcapacity, excessive dependence on energy and resource consumption, weak independent innovation capability, weak enterprise competitiveness, and disproportionate industrial scale and economic benefits will be highlighted. . Companies should stay ahead and plan ahead.

The market analysis report of the packaging equipment industry shows that the increase in market demand for packaging equipment has greatly stimulated the technological upgrading of the industry. The new packaging model with intelligent and automatic functions will gradually replace the tradition into the mainstream of the future. This is an effective way for packaging machinery companies to achieve sustainable development and is also the goal of their technological reform.

At present, the domestic packaging equipment industry still has problems such as single machine automation, poor stability and reliability, unsightly appearance and short life, etc. It is the competition of domestic equipment in the import packaging equipment.

Packaging equipment requires a high degree of flexibility and flexibility, and the line allows the size of the package to vary over a range of sizes. Because the life cycle of the product is much shorter than the service life of the equipment, changing the product and packaging does not replace the expensive packaging production line. The market is driven by the requirements of customers as the source of market development, and the market for packaging machinery is no exception. Nowadays, the development of packaging and food machinery in the world is aimed at the requirements of major customers and drives the development of related machinery.

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